Friselle and baked goods wholesale

La Terra di Puglia is a wholesale supplier of Apulian friselle and baked goods for shops, delicatessens and restaurants. The tradition of Apulian bread — crisp and long-keeping — with prices reserved to VAT-registered businesses.

The range

Friselle and friselline in durum wheat and wholemeal, the Salento puccia, breadsticks and other baked goods. Retail formats and food-service packs, from small Apulian ovens.

How wholesale works

It is a channel reserved to holders of a VAT number. You register, we verify your business, and you unlock wholesale prices (VAT excluded), not visible to the public. You build a quote with the quantities you need, send it, and we confirm availability, shipping and total. Goods travel on pallets, with volume discounts and a minimum order of €400.

Why choose us

• Direct selection: we know the Apulian producers in person, visit the workshops and taste the products.
• A single supplier for a wide, coherent range of Apulian specialities.
• Trade prices, reserved to VAT-registered businesses, with volume discounts.
• Pallet shipping across Italy and Europe, calculated automatically; non-EU on request.
• Protective packaging designed for transport, including glass and bottles.

Browse the catalogue

The categories in this selection, with reserved prices once you log in:

Frise and Friselline · Baked Products

Get started

Request access with your VAT number and discover wholesale prices, then build your quote. For large volumes, private label or tailored supply, write to us from the contact form.

Request access Go to the quote